The History of Napier Jewellery

Napier Jewelry has been an iconic American brand for almost a century, renowned for producing stunning, high-quality costume jewelry. Founded in 1875 by E. A. Bliss and William H. Rocke in Attleboro, Massachusetts, a hub of the American jewelry industry, the company originally focused on silver-plated tableware. However, in the early 20th century, Napier began to specialize in jewelry, and by the 1920s, the company had launched its iconic line of costume jewelry, which quickly became synonymous with quality, design, and craftsmanship.

Napier jewelry was crafted from high-quality metals and semi-precious stones, including sterling silver, 14k and 18k gold plating. The brand quickly developed a reputation for its innovative designs and use of the latest fashion trends. The 1920s saw the emergence of Art Deco and geometric shapes, which Napier used to create statement pieces that quickly became sought after by women across America.

In the 1930s, Napier Jewelry continued to push boundaries, experimenting with new materials such as Lucite and Bakelite, which allowed the company to create bolder, more colorful designs. This was an era of experimentation and innovation, and Napier Jewelry embraced it, creating jewelry that was playful, yet elegant and stylish.

The 1940s saw Napier expand its range, introducing more styles and materials. The company began using electroplating, a new production technique that allowed them to create more intricate and detailed designs. It was during this period that Napier Jewelry began to become a household name, with many women turning to the brand for their elegant and timeless jewelry.

The 1950s and 1960s were a time of change, and Napier Jewelry reflected this in their designs. They began to create bolder and more playful pieces that were perfect for the lively and upbeat fashion of the time. Napier jewelry was worn by some of the most stylish women of the era, including First Lady Mamie Eisenhower. The brand's jewelry quickly became a must-have for women who wanted to add a touch of elegance and sophistication to their wardrobes.

In the 1970s, Napier Jewelry continued to expand, with a focus on creating versatile and accessible pieces that could be worn on any occasion. They began to use new materials such as faux pearls and colorful beads, which added a playful touch to their designs. The brand's jewelry became more affordable and accessible, making it accessible to a broader audience.

The 1980s were a time of power dressing and bold, statement jewelry, and Napier Jewelry reflected this trend. They created a range of chunky, oversized necklaces, bracelets, and earrings that were perfect for making a statement. The brand's designs were influenced by the latest fashion trends, including neon colors, geometric shapes, and bold patterns. Napier Jewelry continued to push the boundaries of costume jewelry, creating pieces that were both stylish and unique.

In the 1990s, Napier Jewelry continued to innovate, introducing new materials and designs that reflected the fashion of the era. They continued to create statement pieces, but also began to create more understated jewelry, perfect for everyday wear. The brand's jewelry was affordable and accessible, making it popular with women of all ages.

Today, Napier Jewelry is a vintage brand that is highly sought after by collectors and fashion lovers alike. Their high-quality pieces are considered investment pieces, and many people continue to treasure and wear their Napier jewelry to this day. The brand's designs continue to influence fashion, and their vintage pieces are considered collector's items.

Napier Jewelry has a long and storied history, and its designs continue to be admired and appreciated. The brand's commitment to quality and craftsmanship