The Story of Givenchy

Givenchy is a luxury fashion brand that was founded in 1952 by Hubert de Givenchy, a French designer who had previously worked for Christian Dior. The brand quickly gained a reputation for its elegant and sophisticated designs, and it became a favorite of the world's most stylish women, including Audrey Hepburn, who became a close friend and muse of Givenchy's.

Givenchy's early collections were characterized by elegant and timeless designs, such as the famous "Bettina blouse," a white cotton blouse with a ruffled collar and cuffs, which was named after the model Bettina Graziani. The brand also introduced new and innovative designs, such as the "sack dress," a loose and unstructured dress that was a departure from the more structured and tailored designs of the time.

Givenchy continued to grow throughout the 1950s and 1960s, becoming a staple of the Paris fashion scene. In 1969, the brand expanded into menswear, introducing a line of sophisticated and timeless designs that quickly became popular with the world's most stylish men.

During the 1970s and 1980s, Givenchy jewellery designs became increasingly popular. The brand's jewellery was characterized by bold and dramatic shapes, as well as the use of high-quality materials, such as gold, silver, and precious gemstones. One of the most iconic pieces from this era is the "Givenchy G" pendant, a gold pendant featuring the brand's famous logo. This pendant quickly became a status symbol, worn by stylish women around the world.

Givenchy's jewellery designs from this era also featured intricate details and unusual shapes. One famous design was the "twist" bracelet, a gold bracelet with an unusual twist design that caught the eye of fashion enthusiasts and collectors alike. Another popular design was the "toi et moi" ring, a gold and diamond ring that featured two diamonds of different shapes and sizes, representing "you and me" in French.

In addition to its bold and innovative designs, Givenchy jewellery was known for its exceptional craftsmanship and attention to detail. The brand's jewellery was crafted using traditional techniques, and every piece was made with the highest quality materials. This commitment to quality and craftsmanship has helped to make Givenchy jewellery a highly sought-after collectible.

In 1988, Hubert de Givenchy retired from the brand, and the company was sold to the LVMH group. Over the years, the brand has continued to innovate and evolve, with designers such as John Galliano and Alexander McQueen creating memorable collections for the brand.

Over the years, Givenchy has continued to innovate and evolve, with designers such as John Galliano and Alexander McQueen creating memorable collections for the brand. Today, Givenchy is known for its elegant and sophisticated designs, which are often characterized by bold and dramatic shapes and colors. The brand's current creative director, Matthew Williams, has brought a modern and edgy sensibility to the brand's designs, while still honoring the brand's heritage and commitment to quality and craftsmanship.