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1970s Fashion

A Celebration of 1970s Jewellery

The Story of Yves Saint Laurent

Yves Saint Laurent was a French fashion designer who is widely considered one of the greatest designers of the 20th century. His innovative designs and bold use of color and texture revolutionized the fashion industry, and his legacy continues to influence designers today.

Born in 1936 in Oran, Algeria, Saint Laurent showed an early interest in fashion and design. He moved to Paris at the age of 17 to pursue a career in fashion, and quickly made a name for himself as a design assistant to Christian Dior. When Dior died in 1957, Saint Laurent was named head designer of the fashion house at the age of just 21.

Saint Laurent's first collection for Dior was a critical and commercial success, and established him as one of the most promising young designers of his generation. In 1961, he left Dior to establish his own fashion house, which quickly became known for its avant-garde designs and bold use of color and texture.

Throughout the 1960s and 1970s, Saint Laurent continued to innovate and push the boundaries of fashion. He introduced the now-iconic Le Smoking tuxedo suit for women in 1966, which challenged traditional gender norms and helped to establish the idea of gender-neutral fashion. He also drew inspiration from art and culture, incorporating elements of African and Asian design into his collections.

In addition to his groundbreaking designs, Saint Laurent was also known for his personal struggles with addiction and depression. Despite these challenges, he continued to create innovative designs and establish himself as a leading figure in the fashion industry.

Saint Laurent retired from fashion in 2002, and passed away in 2008 at the age of 71. Today, his legacy lives on through the Yves Saint Laurent Foundation, which supports the arts and the preservation of the designer's work, and through the continued influence of his designs on the fashion industry.

The story of Yves Saint Laurent is a story of innovation, creativity, and personal struggle. His groundbreaking designs and bold use of color and texture continue to influence designers today, and his legacy as one of the greatest designers of the 20th century is secure

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