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1970s Fashion

A Celebration of 1970s Jewellery

In the 1990s, fashion was marked by a blend of punk, grunge, and glamour, and the jewellery of the era reflected this mix of styles. From chunky chain necklaces to delicate chokers, the 1990s was a decade of bold, experimental jewellery designs that still resonate with contemporary style today. In this blog, we will explore the most iconic jewellery pieces from the 1990s, the designers who made them, and how they have influenced modern jewellery.

Chunky Chains

One of the most prominent trends of 1990s jewellery was chunky chain necklaces, which came in a range of sizes and materials. Versace was one of the leading designers of this trend, creating bold gold chains that were worn by supermodels like Naomi Campbell and Cindy Crawford. Another designer who championed the chunky chain look was Karl Lagerfeld, who designed thick, silver chains for Chanel.


Chokers were another defining trend of 1990s jewellery. These tight-fitting necklaces were worn by everyone from punk rockers to pop stars, and came in a variety of styles. Dolce & Gabbana created chokers with beaded strands and dangling charms, while Prada opted for simple leather chokers with silver clasps. Versace's chokers were made from bold gold and adorned with chunky medallions, while Chanel's chokers featured strands of pearls and delicate crystal pendants.

Hoop Earrings

Hoop earrings were also popular in the 1990s, and they were often paired with other statement jewellery pieces like chunky chain necklaces and chokers. Moschino's hoop earrings were adorned with bright, cartoonish charms, while Christian Dior's hoops were oversized and embellished with pearls and crystals.

Body Jewellery

Body jewellery also became popular in the 1990s, with belly button rings and tongue studs becoming the must-have accessories for the cool and edgy crowd. Alexander McQueen created provocative body jewellery pieces that were designed to look like piercings, while Chanel created body chains that draped elegantly over the hips and shoulders.

Influences on Modern Jewellery

The 1990s saw a resurgence of interest in vintage and antique jewellery, which has continued to influence modern jewellery design. Many contemporary jewellery designers have taken inspiration from the chunky chains, chokers, and hoop earrings of the 1990s, creating new designs that update these classic styles for a modern audience.

Brands like Dior and Chanel continue to be trendsetters in the world of jewellery, with their designs often referencing the styles of the 1990s. Other brands, like Jennifer Fisher and Laura Lombardi, have gained popularity by creating contemporary versions of the chunky chains and hoop earrings that were so popular in the 1990s.

In conclusion, the 1990s was a decade of bold, experimental jewellery design that continues to inspire modern fashion. From chunky chain necklaces to delicate chokers, hoop earrings to body jewellery, the jewellery of the 1990s reflected the eclectic mix of styles that defined the era. With a renewed interest in vintage and antique jewellery, it is likely that the influence of the 1990s will continue to be felt in jewellery design for years to come.

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