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The History of CoroCraft Jewellery


Vintage jewellery is more than just a fashion accessory. It's a way to showcase the artistry and creativity of the past. Among the many vintage jewellery brands out there, Corocraft stands out as a highly collectible and sought-after brand. Known for its intricate designs and use of high-quality materials, Corocraft has become a special part of vintage jewellery. Here, we take a closer look at the history of Corocraft, its designs throughout the decades, and why it has become such a collectible brand.


Chapter One: Origins of Corocraft


Corocraft has a rich history dating back to the early 1900s. It was founded in 1901 in New York by Emanuel Cohn and Carl Rosenberger, who originally operated under the name "Cohn & Rosenberger." The company started out producing jewellery using less expensive materials, such as glass, but quickly transitioned to rhinestones, crystals, and other gemstones as it gained popularity. The company later changed its name to "Coro" in the 1920s, reflecting its growing success in the jewellery industry.


In the 1930s, the company launched the "Corocraft" line as a higher-end line of costume jewellery. The brand quickly became known for its intricate designs and high-quality materials. Corocraft's designers used rhinestones, crystals, and other gemstones to create beautiful and intricate pieces that caught the attention of collectors and fashion enthusiasts alike. The brand's pieces were often inspired by nature, featuring floral and animal motifs.


Chapter Two: Corocraft in the 60s and 70s


In the 1960s and 1970s, Corocraft continued to innovate with its designs, incorporating new materials and experimenting with different styles. The brand introduced a number of new lines, including the "Futurama" line, which featured space-age inspired designs, and the "Wildflowers" line, which featured floral motifs. Corocraft also collaborated with designers such as Oscar de la Renta to create unique and innovative pieces.


During this time, the brand became known for its figural brooches, which featured intricate designs of animals, insects, and other creatures. These brooches were often embellished with colorful stones, making them both playful and elegant. Some of the most popular pieces from this era include the "Sputnik" brooch, which featured a burst of rhinestones in various sizes, and the "Peacock" brooch, which featured a stunning array of green and blue stones.


Chapter Three: Corocraft in the 80s and Beyond


In the 1980s and beyond, Corocraft continued to evolve with the changing fashion trends. The brand incorporated new materials such as enamel and glass beads into its designs, as well as collaborations with fashion designers such as Christian Lacroix. Corocraft's designs during this time often featured bold and playful designs, incorporating bright colors and abstract shapes.

The brand also continued to produce its popular figural brooches, as well as other pieces such as necklaces, bracelets, and earrings. Some of the most popular pieces from this era include the "Cherries" brooch, which featured a cluster of red stones set in gold-tone metal, and the "Sailboat" brooch, which featured a sailboat made of blue and green stones set in silver-tone metal.


Chapter Four: Collecting Corocraft


Corocraft's intricate designs and high-quality materials make it a popular and collectible line of vintage jewellery. Many of the brand's pieces are now considered rare and highly sought-after due to their use of high-quality materials, experimental concepts, and intricate designs. 

Additionally, Corocraft jewellery is not just a beautiful addition to a collection, but it is also an investment. As with other vintage and antique jewellery, Corocraft pieces often increase in value over time, especially if they are well-preserved and rare. Collectors and enthusiasts alike seek out pieces for their rarity, intricate designs, and historical significance, and the demand for Corocraft jewellery continues to grow.

It's important to note that there are some factors to consider when purchasing Corocraft jewellery. It's crucial to purchase from reputable sellers and ensure that the piece is authentic before making a purchase. Additionally, the condition of the piece can greatly affect its value and collectibility. Corocraft pieces that have been well-preserved and maintained over time, with minimal wear and tear, are often more valuable than those that have been heavily damaged or restored. It's important to carefully examine the piece and ask the seller about any repairs or restoration work that may have been done.

In conclusion, Corocraft is a very collectible brand that has captured the attention of collectors and fashion enthusiasts worldwide. Its rich history, innovative designs, and use of high-quality materials have made it a sought-after and special part of the world of jewellery. Whether you are a collector or simply looking to add a special piece to your jewellery collection, Corocraft vintage jewellery is a valuable and beautiful choice. With its growing popularity and increasing demand, now is the perfect time to start exploring the world of Corocraft vintage jewellery.


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