Vintage Jewellery Designer Stories
The Moschino Story
Moschino is a renowned fashion house that is known for its bold, playful, and irreverent designs. The brand has been making waves in the fashion world since its inception in 1983, and has become a favorite among celebrities, fashionistas, and anyone who loves high-end fashion with a sense of humor.
The founder of Moschino, Franco Moschino, was born in 1950 in Abbiategrasso, a small town in northern Italy. He studied fashion design in Milan and then worked for several major fashion houses, including Gianni Versace and Max Mara, before launching his own brand in 1983.
Moschino's designs were immediately eye-catching, with bold prints, vibrant colors, and playful details that were unlike anything else in the fashion world at the time. His signature look was a tongue-in-cheek take on high fashion, with designs that featured parodies of logos and slogans from major fashion houses.
In the early years of the brand, Moschino faced some criticism for his irreverent designs, which some saw as flippant and disrespectful to the world of high fashion. However, Moschino's designs quickly gained a devoted following among fashion insiders, and his brand soon became known for its humor, playfulness, and sense of fun.
Sadly, Franco Moschino passed away in 1994, but the brand has continued to thrive under the direction of a series of talented designers, including Rosella Jardini and Jeremy Scott. Today, Moschino continues to be a major force in the fashion world, with a line of clothing, accessories, and fragrances that are beloved by fashionistas around the world.
One of the things that sets Moschino apart from other fashion houses is its willingness to take risks and push the boundaries of what is considered fashionable. From its bold prints and playful designs to its use of unexpected materials and colors, Moschino is a brand that is always pushing the envelope and challenging conventions.